Hydrating Face Primer with Niacinamide by e.l.f.

Enhance your makeup routine with e.l.f.'s Makeup Primer & Skincare infused with skin-loving niacinamide for a bright future for your skin. The Power Grip Primer, known for its sticky AF formula, now also helps even out skin tone and ensure long-lasting makeup wear.

Niacinamide works together with the gel-based formula of Power Grip Primer to smooth and brighten your complexion, combatting dullness and holding makeup in place all day. The primer goes on clear, leaving behind a dewy, glowing finish that flatters all skin tones.

To use, simply apply the makeup primer evenly to your face before makeup, using your fingertips to gently pat it into your skin. The warmth of your fingers will help the product meld seamlessly into your skin, ensuring an even application. Allow the primer 30 seconds to set before proceeding with your makeup routine.

e.l.f. proudly formulates their products using skin-loving ingredients that are free of toxins, making them safe and beneficial for your skin. As with all e.l.f. products, the Makeup Primer & Skincare is 100% cruelty-free and vegan-friendly, at prices that are good for you. Elevate your makeup game with e.l.f.'s innovative primer that not only preps your skin for makeup but also cares for your skin's health.

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