JOAH Eyelash Primer - White Mascara Formula with Biotin, Vitamin E & Olive Oil

Weightlessly lengthening, volumizing, lifting, and strengthening, our Lash Uprising Boosting Primer creates a wide-eyed, falsie effect. The lightweight, flake-free formula not only enhances the hold of your mascara but also conditions your lashes over time. Our Lash Boosting Primer goes beyond what mascara alone can achieve, providing more volume, thickness, lift, and hold. With its volumizing hourglass wand, this primer gives your lashes that coveted wide-eyed, falsie effect.

Infused with biotin, vitamin E, and olive oil, our vegan Eyelash Conditioner not only strengthens but also conditions your lashes over time. Its voluminous white primer formula is lightweight and keeps your lashes lifted even after mascara application.

For the perfect eye look, start with our Boosting Primer to condition and enhance volume, length, and hold. Follow it up with our Volumizing & Lengthening Mascara for a dramatic fanned volume, and finish off with an effortless smokey eye or eyeliner for definition.

Explore more from JOAH: Our Korean makeup is designed to outperform even the best prestige cosmetic and skincare products. Try our full range of cosmetics and skincare products, from eyeliners and lipsticks to foundations and skin treatments, all made with premium ingredients.

"I Like It Like That": JOAH means "I Like It" in Korean because we create beauty products with everything you like in mind. Our effortless Korean Beauty products are cruelty-free, made with only good-for-you ingredients, and of high quality without the high price tag.

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