JOAH Liquid Foundation - Medium Tan Warm

Experience the power of this triple threat 3-in-1 foundation that works hard to perfect your look. With a combination of blurring primer and illuminating skincare, our innovative formula seamlessly blends into your skin to mask imperfections, leaving you with a natural radiance. Choose from 24 shades to find your perfect match.

Skincare-Infused Primedation Foundation: This multitasking foundation goes above and beyond to improve your skin. With a smoothing primer and nourishing skincare ingredients, this medium coverage foundation conceals imperfections and fine lines while providing a hydrating, natural finish. Its buildable and lightweight formula ensures a flawless look.

Supercharged Skincare: Take your foundation to the next level with a powerful blend of hyaluronic acid for hydration, a luminizing peptide for enhanced radiance, collagen for firming and plumping, and blue light defense to shield against screen damage.

Skip Your Primer Step: Thanks to the built-in primer, this foundation applies smoothly and blends seamlessly into your skin, lasting all day long. Save time in your morning routine by eliminating the need for a separate primer.

Boost Your Radiance: Achieve a luminous glow with our Crystal Glow Collection, featuring the Crystalide peptide that smooths and clarifies the skin over time. Choose from the award-winning Luminizer Stick, the skincare-infused Primedation All-in-One Foundation, the shimmering Jelly Bomb Highlighter, and the illuminizing Refreshing Luminizer Skin Mist.

I Like It Like That: The JOAH brand is all about what you like. We prioritize cruelty-free products made with quality ingredients and affordable prices. Our effortless beauty solutions are designed with your preferences in mind.

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